Nayyer (Nick) Naseem is a Tenure Track Assistant Professor of Marketing, at College of Business and Technology, Northeastern State University, Tahlequah, OK-74464. He joined the institution in August 2017 after completing his doctorate and working as a faculty at Mike Ilitch School of Business, Wayne State University, Detroit, MI-48201. In addition, Nayyer holds a BS (Mechanical Engineering), an MBA (Marketing) and an MS (Industrial Engineering) degrees to his credentials and has more than 14 years of professional work experience in sales, marketing, operations, warehousing, and quality management both in India and the US in the top companies.
- Ph D, Marketing, Wayne State University, , 2017
- MS, Industrial Engineering, Wayne State University, , 2009
- MBA, Marketing, Aligarh Muslim Universty, , 1997
- BS, Mechanical Engineering, Aligarh Muslim University, , 1994
Nick's research areas include consumer behaviour, international marketing, marketing strategy. and conceptual modelling using SEM. His research has been presented at top domestic as well as international marketing conferences, and papers published/being considered in marketing journals.
Nick's teaching interests include the core marketing subjects, such as principles of marketing, international marketing, integrated marketing communications, marketing logistics, as well as quantitative subjects such as marketing research, structural equation modelling, and business statistics.