Northeastern State University

MASS COMMUNICATION (MC)

1103 Introduction to Mass Communication #

An introduction to the mass communication field. Includes a study of the radio, newspaper, television, public relations, and advertising fields (every Fall, Spring).

2103 Basic Writing for the Media #

Fundamental study and practice in the gathering, writing and evaluating of news (every Fall, Spring).

3113 Newspaper Production #

Practical lab for basic techniques in reporting, editing, layout and design, photography, and/or advertising. Six hours of lab as staff on the student newspaper. Permission of newspaper advisor required. Prerequisite: MC 1103, MC 2103, and MC 3233 (every Fall, Spring, Summer).

2143 Yearbook Production #

Practical lab experience for basic techniques in yearbook layout, copy writing, advertising, format, proofreading, and/or deadline details.

2243 Photography-Print/Digital #

Fundamentals of print and television photojournalism; including practice in print and electronic photographic processing and how electronic pictures are used by the media to inform illustrate and document. Prerequisite: Each student must furnish a 35mm camera, film and photographic paper as well as VHS tapes.

3033 Basic Advertising #

The study of advertising today. Investigate audience definition, research, and planning, to learn about the advertising creative process, to explore the variety of advertising media choices that are available today. Learn the basics of putting the advertising campaign together (Spring only).

3133 Basic Public Relations #

Study and practice of the use of public relations in maintaining and fostering positive reactions in newspapers, radio and television stations (every Fall, Spring).

3233 Publication/Editing #

Study and practice in editing copy, writing headlines and leads, laying out print news sources and producing electronic newscasts (every Fall, Summer).

3333 Reporting for the Media #

Continuation in the study and practice of the gathering, writing and evaluating of news; emphasizing the role and practice of the field reporter. Prerequisite: MC 2103 (every Fall).

4043 Broadcast Writing

Study and practice in radio news writing, reporting and editing of scripts. Study and practice in television news writing, reporting, and editing of scripts. Prerequisites MC 1103, MC 2103, MC 3233 (every Fall, Spring).

4063 Print Advertising #

Study and practice in selling, creating, and producing newspaper and magazine advertising. The course will also focus on yellow page or directory advertising, outdoor advertising, direct mail advertising, and other supplemental types of advertising, including the internet. Prerequisites: MC 3133, MC 1103, MC 2243, and MC 2103 (every Spring).

4073 Broadcast Advertising and Production #

Selling, creating and producing radio and television advertising. Emphasis on local rate cards, national rate estimation, scripting, selling, and producing commercials on electronic media. Prerequisites: MC 1103, MC 2103, MC 2243, MC 3233 and MC 3133 (every Fall).

4093 Advertising Copywriting/Layout #

Study and practice in advertising copywriting and layout for the print and electronic media (every Fall).

4133 Digital Photography

Study and practice in the fundamentals of photojournalism and digital photography. Students will learn how photographs are used by the media to inform, illustrate, and document (every Fall, Spring, Dec./May Intersession).

4143 Digital Photography II

Introduces student to alternative concepts and technical approaches to using photography as a creative medium. Provides advanced study in new and emerging photographic technologies and techniques.

4200 Mass Communication Studies #

A series of courses in special areas of mass communications studies. Includes reporting, editing, and the teaching of mass communication. Any combination of this series may be taken for a maximum of six hours credit.

4233 Broadcast Production

Study and practice in radio production and in television videography, editing and production. Prerequisites: MC 1103, MC 2103, MC 4043 (every Fall, Spring).

4333 Mass Communication Law & Ethics #

Study of legal and ethical issues of the mass media; including such legal topics as defamation, privacy, obscenity, privilege, access, and ethical questions involving these and other news, advertising and entertainment issues. Prerequisites: MC 1103, MC 2103, MC 2113, MC 3233, and MC 3133 (every Spring, May Intersession).

4393 Web Design II

Advanced analysis and production of interactive designs and other forms of nonlinear visual communications. Students will study and develop navigation systems, efficient information flow, and user environments.

4433 Advanced Photography

A course designed to familiarize students with advanced photographic techniques and to develop photo skills comparable to that of the professional photographer. Prerequisite: MC 2243. Student must furnish a 35mm single lens reflex camera or equivalent plus film and photographic paper.

4453 Public Relations Writing #

Advanced study and practice in gathering, writing and evaluating of news, with an emphasis on the development of story ideas and primary sources of news information. Prerequisites: MC 3122, MC 1103, MC 2243, MC 3233, and MC 2103 (every Fall).

4383 Web Design for Mass Communication

An introductory course designed to acquaint students with techniques and technologies of website design and construction through hands-on training.

4503 Teaching Mass Communication Techniques in Secondary Education

Familiarizes student with various techniques (including new and contemporary approaches) used to teach mass communication skills in secondary schools. Prerequisite: 6 hours of mass communication or permission of instructor.

4553 Public Relations Campaigns

Integration of theory, research methods, and communication techniques for planning, implementing, and evaluating public relations campaigns, client proposal writing and presentation. Prerequisites MC 3133, MC 4453 (every Spring).

4830 Mass Communication Problems

Individual work fitted to the special needs of student.

4843 Research for Communication

Basic quantitative and qualitative research methods used in advertising, journalism, and public relations. Focus on research of audience behavior patterns, media buying and planning, advertising testing techniques, polling and focus group techniques. Prerequisites: MC 1103, MC 2103, and MC 3233 (every Fall, Spring).

4973 Mass Communication Capstone

This is the required capstone course for all Mass Communication majors. Students may specialize their projects according to disciplinary interests. PR/Ad students will work on putting together a campaign. Journalism students will design and complete a news package to coordinate with the campaign. Other student projects will be possible under the direction of the instructor. Prerequisite: completion of 90 hours including at least 30 hours in the major and approval of the faculty committee.

4983 Media Internship I

Supervised practical experience in a media facility; such as a newspaper, radio or television station, public relations operation or advertising agency. Prerequisites: MC 1103, MC 2113, MC 2103, and MC 3233 (every Fall, Spring, Summer).

4993 Media Internship II

Supervised practical experience in a second media facility; such as a newspaper, radio or television station, public relations operation or advertising agency. Permission of Instructor required (every Fall, Spring, Summer).