Marketing

Marketing is the performance of business activities which direct the flow of goods and services from producer to consumer or user in order to satisfy customers and accomplish the company’s objectives. With a capacity to produce an abundance of goods and services, businesses in the United States have been compelled to study the market in order to be properly able to respond to its demands. Marketing is a relatively new discipline having been developed in the twentieth century with most of its impetus since 1930. The study of marketing incorporates the use of most business subjects (accounting, management, law, etc.) and the behavioral sciences (psychology, sociology, anthropology.)

Bachelor of Business Administration Marketing Major

DEPT NO COURSE CREDIT
Business Core 39 hours
MKT 3323 Consumer Behavior 3 hours
MKT 4333 Marketing Research 3 hours
MKT 4543 Marketing Management 3 hours
Marketing Elective 3000-4000 level 3 hours
Business Elective 3000-4000 level 3 hours
 
Area of Emphasis (select one): 9 hours
 
Promotion and Communication
MKT 3453 Sales and Sales Management
MKT 3253 Promotional Strategy
Marketing Elective 3000-4000 level
 
Retailing
MKT 3663 Retail Management
MKT 4663 Retail Marketing Strategy
Marketing Elective 3000-4000 level
 
Fashion Marketing
MKT 3273 Introduction to Fashion Marketing
MKT 3713 Textile and Apparel Evaluation
MKT 4673 Accessories
 
General Marketing
*Marketing Electives 3000-4000 level
*Marketing Electives must be taken from the following list and approved by Advisor:
MKT 4103 Marketing Analysis
MKT 4343 International Marketing
MKT 3313 Seminar in Marketing
MKT 4353 Marketing Logistics
MKT 4950 Marketing Internship (maximum 3 hours credit can be applied to emphasis)
MKT 4663 Retail Marketing Strategy
MKT 3663 Retail Management
MKT 3453 Sales/Sales Management
MKT 3253 Promotional Strategy
MKT 3543 Inventory and Management
MKT 4123 Marketing on the World Wide Web
HTM 3523 Services Industry Management
Minimum Total 63 hours

The following policies of the College of Business and Technology apply to the Marketing Major: Entrance Requirements, Minimum Grade Requirements, Experiential Credit Limitation, Transfer Credit Limitation, English Proficiency, Upper Division Credit, Liberal Arts and Sciences and Residency.

Marketing Minor

DEPT NO COURSE CREDIT
MKT 3213 Principles of Marketing 3 hours
MKT 3323 Consumer Behavior 3 hours
MKT 4543 Marketing Management 3 hours
  9 hours
 
Select from the following: 9 hours
MKT 3253 Promotional Strategies
MKT 3313 Seminar in Marketing
MKT 3453 Sales and Sales Management
MKT 3553 Inventory Management
MKT 3663 Retail Management
MKT 4103 Marketing Analysis
MKT 4123 Marketing on the World Wide Web
MKT 4263 Services Marketing: Theory and Applications
MKT 4333 Marketing Research
MKT 4343 International Marketing
MKT 4353 Marketing Logistics
MKT 4663 Retail Marketing Strategy
MKT 4953 Marketing Internship (Maximum of 3 hours of internship credit can be applied to the minor)
Total Minimum 18 hours
ENGLISH PROFICIENCY English proficiency is a graduation requirement. Components I and II of English proficiency should be met with grades of “C” or better prior to the completion of 60 credit hours.
UPPER DIVISION CREDIT Total hours must include at least 40 hours of credit in courses numbered 3000 and above.
LIBERAL ARTS AND SCIENCES At least 40 semester credit hours are required in the Liberal Arts and Sciences.
RESIDENCY At least 18 hours or one-half of the major, whichever is greater, must be taken in residency.



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