Northeastern State University

MARKETING (MKT)

3213 Principles of Marketing

An overview of marketing’s role within society and within an organization. Surveys consumer behavior, market research, pricing, promotion, product issues, distribution, marketing management, marketing ethics and global marketing.

3253 Promotional Strategies

A study of decisions involved in developing promotional objectives, creating, implementing and controlling promotional plans and the interrelationships among advertising, selling and sales promotion strategies. Ethical and international issues involved in promotional activities are studied and discussed. Prerequisites: MKT 3213.

3273 Introduction to Fashion Marketing

An overview of the fashion industry in the United States. Areas of study include history, terminology, and theories of fashion; American and European designers, apparel manufacturers, retailers; and fashion marketing practices.

3310 Seminar in Marketing

Special studies, research, and/or activities in marketing. May be on campus or in field. Prerequisite: Consent of instructor.

3323 Consumer Behavior #

Application of concepts, principles and theories from the social sciences to the study of the acquisition, consumption and disposition of goods and services. Issues of ethics and global marketing are considered. Prerequisites: MKT 3213 and Junior standing.

3453 Sales and Sales Management

Principles and techniques of personal selling are addressed. Management concepts including supervision, control of sales divisions, sales planning, research, motivation, compensation of salespersons, and ethical issues are discussed. Prerequisites: MKT 3213 and junior standing or above.

3553 Inventory Management

Planning, implementing, and controlling replenishment systems and inventory levels to meet customer requirements at a profit. Prerequisites: MKT 3213.

3663 Retail Management

Strategic framework is developed for understanding retailing principles. International environmental issues affecting implementation of retail strategy and operational aspects of planning involving customers and ethical influences are explored. Prerequisites: MKT 3213 and junior standing or above.

3713 Textile and Apparel Evaluation

This course incorporates an industry approach to studying the relationship between textiles and ready to wear apparel, and the business of fashion. It includes terminology, a study of fibers, fabrics, materials, apparel production and quality standards, costing procedures, and ethical conduct.

3723 Visual Merchandising

Study and application of techniques in displaying merchandise. Emphasis is placed on display fixtures, equipment, and techniques through supervised experience with merchandise form retail stores.

4050 Marketing Study Tour

Tours to various businesses which may include: retail stores, manufacturing facilities, museums, marts, company headquarters and other sites related to marketing.

4103 Marketing Analysis

A data analysis course designed to inform the student about contemporary analytical tools and models used in marketing decision making. Emphasis will be on the integration of specific marketing models and data analysis techniques used in marketing research, marketing pricing analysis, market structure and definition, market share estimation analysis, and sales and forecasting analysis. Prerequisites: MKT 3213, BADM 3933.

4123 Marketing on the World Wide Web

This course provides an overview of Internet planning and the marketing mix from a strategic perspective. Marketing planning and implementation issues are incorporated throughout the course and include an introduction to the Internet, Internet user characteristics and behavior, and market segmentation. Prerequisite: MKT 3213.

4213 Administrative Policy

A capstone course incorporating the integrative concerns of upper level business management with a heavier environmental and strategic emphasis. Explores that set of managerial decisions and actions that determines the long-run performance of a firm. Prerequisites: Senior level standing, completion of core requirements. No graduate credit. Dual listing: MGMT 4213.

4323 Quality Management Seminar

An in-depth examination of management approaches to increasing productivity and improving the quality of goods and services. Techniques which generate individual commitment and cooperative achievement as well as quantitative evaluation techniques for improving quality. Prerequisite: MGMT 3183 (Dual listed as MGMT 4323)

4333 Marketing Research

An examination of the systematic research to marketing management decision marking. Identifying problems, determining information needs, designing research, collecting data, analyzing, interpreting and reporting research findings. Cases on international and ethical questions are included. Prerequisites: MKT 3213, BADM 3933 and junior standing or above.

4343 International Marketing

Strategic implications of marketing in different countries and marketing management concepts necessary to accommodate changing market structure, strategic international alliances, ethics and social responsibility relative to global markets. Prerequisite: MKT 3213.

4353 Marketing Logistics

Planning, implementing, and controlling marketing systems for the flow of materials and final goods from points of origin to points of use to meet customer requirements at a profit. Involves coordinating the activities of suppliers, purchasing agents, manufacturers, marketers, channel, members, and customers in domestic and international markets. Prerequisites: MKT 3213 and BADM 3933.

4543 Marketing Management

A case-oriented course involving the development and application of marketing strategy. Ethics and global strategies are covered. Capstone course in the marketing program. Prerequisites: Senior standing and a minimum of 9 hours of marketing.

4663 Retail Marketing Strategy

Students explore current issues, analyze retailing case studies, and make presentations. Focus is placed on key concepts for success in the competitive international market place with special emphasis on service quality and leadership. Guest lecturers, tour(s) of major retailer(s) and market centers will facilitate an insider’s view of the challenge and opportunities in the dynamic world of retailing. Prerequisites: MKT 3213 and 3663.

4673 Fashion Accessories

An in-depth study of the accessories industry from the manufacturing level to consumer use. Includes furs, leather, jewelry, millinery, shoes, hosiery, and other fashion items. Field trips, mini-assignments, and accessory displays are included.

4950 Marketing Internship

Work in an approved business position related to marketing. Consists of applying knowledge which has been gained while working toward a degree. Prerequisite: Junior standing or above and approval of department chair. Maximum of 3 hours can apply as a Marketing or Business elective.